Our mission is simple: To be a place for Wiccans, Pagans, and others to find affordable, high-quality jewelry that will help them express themselves and their beliefs - and by doing so, help expand awareness and acceptance of their communities.

I repeat our mission statement here because it informs everything we do on a daily basis. It informs everything from what jewelry pieces make it into our store, to the design of our site, and to the way we ship our items and treat our customers.

About Our Jewelry: 

We source our jewelry from around the world and we also design and manufacture our own pieces here in the USA. For jewelry that we source, in order to make it into our store, we ask ourselves these 3 questions:

1. Is the design beautiful and compelling?

  • Is it particularly beautiful or striking?
  • Is it somehow emotionally stirring, in that it carries the essence or spirit of the object it portrays?

 2. Is it made of safe materials? 

We only carry jewelry made of quality materials. The vast majority of jewelry in our store is made of sterling silver, which is an alloy of 92.5% pure silver mixed with other metals (usually copper) to harden it enough for everyday wear.

We do also carry other metals, which are more affordable, but still safe to wear, like lead-free pewter, stainless steel, bronze, or precious-metal plated hypoallergenic alloys. If the piece is made of a material other than sterling silver, this is clearly listed in the title to call your attention to it.

3. Is it affordable? 

We are regular, hard-working people just like you, so we know that after all the bills are paid, there often isn't much left for gifts or to buy something nice for yourself. We carry jewelry in a wide range of prices, because we know "affordable" means something different for everyone. We've heard that most people think it's reasonable to spend anywhere from $20 to $75 for a birthday gift. Most of our jewelry is in this price range so that there's something for everyone.

But, know that our affordability does not come at the price of quality - not only does all of our jewelry meet the above safety and design requirements; we also inspect every piece so that you will never receive anything with a flaw.

Chains and Findings: It's the little things that count.

We know it's the little things that make a difference. We especially feel this way when it comes to chains and findings. We've noticed that a lot of Wiccan and Pagan jewelry in the marketplace is finished with sloppy details, like jump rings that do not have flush cut edges or junky chains. When you purchase from us, you can rest assured that your pendant or necklace will always come with quality chains and findings - we know it's the difference between wearing a piece of jewelry that's just okay versus wearing something that you are proud to share with friends and family.

About Customization:

We think it's a nice thing to be able to customize your jewelry and we are constantly working to expand these capabilities in our store. As of now, we offer engravable charms that you can add to almost any pendant and we will soon have a section in our store with pendants where the backside is engravable. We also match each of our pendants with a chain that we think looks best with it, but you can also just purchase the pendant by itself and match it with any chain from the wide selection in our Chains collection.

About Our Packaging:

We know that Mother Earth does not need any more trash, so we do our best to cut down on our packaging as much as possible, while still making sure that your jewelry arrives to you safely, well-protected, and nice to receive. What packaging we do use, we try to make sure it is biodegradable, recyclable, and with little to no use of plastic materials.

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